MAP for all Milkhouse products can be found by using your current price list, which can be downloaded from the “Wholesale Resources” page of the milkhousecandles.com website (you must be logged in to access it), or by calling our Customer Success Team and requesting an emailed version. All advertised prices must be at or above MAP for all Milkhouse products, which is not to be less than double the wholesale value (this must also take any discounts into consideration).Resellers are not required to list prices in advertising. If a price is listed in an advertisement, it must be at or above MAP. Other statements such as “Call for price” or “call for quote” are acceptable and permitted except for third-party marketplaces. If the reseller is authorized to sell on such sites (pre-approval is required), MAP pricing must be always maintained, unless written permission has been granted by Milkhouse Candle Co. Auto price adjusters must be set to avoid going below MAP pricing.

Resellers are responsible for ensuring their Milkhouse pricing is at or above MAP on internet search engines and on any third-party sites, should reseller be authorized to list on any third-party sites. Prior authorization is required to list and sell on any third-party sites and must be in writing that Milkhouse Candle Co. grants reseller to sell on said sites (ie: Amazon). Resellers are free to set the actual resale price of any product if it is at or above MAP price given the most recent publication of the price list.Milkhouse does NOT have a set MSRP, however we do recommend you double the wholesale price. The Milkhouse MAP policy for all Milkhouse products applies to advertising placements, including, but not limited to, print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement with third parties-including social media, podcasts and mobile apps (banner ads, broadcast emails, destination pages, third-party sites), internet placement son resellers own website, and any fliers, posters, or coupons.

Milkhouse, as the manufacturer and as a reseller itself, reserves the right to sell just under MAP as an effort to promote and build the Milkhouse products and brands to enhance sales in the brick-and-mortar reseller stores. Milkhouse may also permit some resellers to advertise MAP products at prices lower than the MAP price so long as it fits in with the ultimate goal of getting more Milkhouse products into more homes, therefore driving demand.

Once products have been discontinued and/or fragrances have been retired, those products/fragrances will no longer be subject to the MAP policy. Other exceptions may apply and should appear in writing from Milkhouse Candle Co.

Milkhouse reserves the right to modify or suspend the MAP policy with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.

Price matching policies are acceptable. Price matching cannot be used as a valid reason for violations of the Milkhouse MAP Policy. Advertised price must beat MAP or higher. Any third-party sites are to have auto price adjusters set to stay within MAP pricing.

Resolving MAP Violations:

At the sole discretion of Milkhouse, violations will be handled in the following manner, however intentional and/or repeated failure to abide, or lack of effort to correct, may result in the immediate loss of Authorized Reseller status and your ability to purchase any Milkhouse products both direct as well as through distribution.